MAX delivers the 3 keys to a mass-market success of mobile services

With the unique technological combination of Java and USSD, MAX is the first solution that meets the three crucial requirements for mass-market success of mobile data services: large-scale consumer base coverage, service simplicity and high traffic-ability.

Reach 100% of customers - from the moment of service launch

Thanks to MAX’s dynamic handset detection capabilities, MAX ensures the best user experience on all handsets. The MAX Java Client is deployed on a large scale of devices via “assisted” download: MAX reaches all enabled handsets directly at service launch, avoiding a lengthy on-renewal provisioning process. For customers whose handsets do not support Java, MAX will launch advanced USSD-based interactive menus, providing customers with seamless access to content and applications.

Offer easy-to-access services and smooth navigation

End-users can enjoy a smooth and intuitive navigation to access mobile services and applications such as self-care services, news, music, m-banking, instant messaging….  

Take advantage of the traffic, where the traffic is…

While other data-service solutions have had minimal success seducing customers with trendy content and flashy interfaces, MAX casts a wider net with a radically different approach; MAX guarantees traffic with useful self-care services tailored for the mass-market.