The MAX Client

A superior user experience

The MAX Java client is a visually appealing and user-friendly multimedia interface that simplifies the complex world of mobile applications and services for end users. End users benefit from smooth and intuitive navigation to access mobile services and applications such as self-care services, news, m-banking applications, music, games and instant messaging.

Take advantage of the traffic, where traffic is…

Selfcare portal MAX guarantees traffic with useful self-care services tailored for the mass-market. The portal’s entry page welcomes end users with account balance updates and other services defined by operators. From this entry page, users are enticed into exploring and discovering additional content, applications or executing other self-care services.  

Off-line and on-line navigation modes

The MAX client offers two modes of navigation that can be combined: Thanks to a smart local caching, users can browse completely off-line, but can also browse on-line through a network connection to the MAX server when the service requires it to do so, for example a news service that needs up-to-date information. Thanks to this flexible and mixed navigation, network usage is reduced and end users can benefit from affordable access to data services and applications.    

Fully customizable interface

The MAX client interface is fully and easily customizable to take on the operator's branding, and can be modified Over The Air.

Monetization with mobile advertising

Operators can also easily increase the monetization of their services by inserting mobile advertisements in the interface. A large set of advertising components are available: banners, ticker-tape, animated commercials, ads list with rotation, push communication.

Messages can be personalized based on the user’s profile and handset model, deployed and tracked with the MAX campaign management tool.

Compatible with most handsets

The MAX Java client can easily be deployed over the air on a large number of devices (MIDP 2.0) via “assisted” download.